When people think of a PPC strategy, most often they talk about a keyword strategy, or a remarketing strategy, and that’s fine, those things certainly need to be considered when you’re developing a PPC account, but I recently held a PPC strategy meeting with the team here at Marketing Nomads and realized that PPC strategy takes on a very different meaning for us.
Those who engage in digital marketing know that using Google AdWords is an excellent alternative to publicize a business and generate traffic to the website. However, it may be costly if you do not know how to best to handle it. The trick is to understand how to use AdWords correctly and how to manage the different campaigns to get the most out of the investment. A poorly-managed campaign may end up costing more than
Has your digital agency ever told you to clear your cache to see the changes or the latest version of a website and you have no idea what that is or how to clear it? It’s normal that you don’t know how to do this, why would you? But, we recommend learning about it if you are already involved or planning to set your
What is Social Media?
Social media has become an essential marketing element, and it is used everywhere in the world. Every day, millions of people connect to social media for information, education or entertainment. Now, we get our daily news, as well as information on different events through social media, although we may not be sure of how they came to be an essential part of our daily lives. And so, you may wonder, how
Effective marketing involves a seamless blend of offline and online resources. Ideally, your customers and prospective customers will eventually wind up on your website, where they can see a more complete picture of your business, subscribe to your email newsletter, and buy your products or services. Fortunately, guiding traffic across the great divide between offline and online isn’t nearly
