Effective marketing involves a seamless blend of offline and online resources. Ideally, your customers and prospective customers will eventually wind up on your website, where they can see a more complete picture of your business, subscribe to your email newsletter, and buy your products or services. Fortunately, guiding traffic across the great divide between offline and online isn’t nearly as difficult as you might think. The process begins with a mindful approach to your offlineContinue Reading

On November 1st we officially said goodbye to ObsidianEdge and welcomed Marketing Nomads as our new brand. We had been toying with the idea of a rebrand for some time, because frankly every time we tried to tell someone our company name we were met with stares of confusion and no one could ever spell it, but it had meaning to us and we were reluctant to let go of our first incarnation. Our LatinContinue Reading

Were extremely excited to announce that last month Scott & I moved from beautiful Costa Rica to equally beautiful (but very different) Idaho. This is an exciting move both for us personally, and for ObsidianEdge and we’re planning on lots of new services and growth over the coming months. We will be announcing more in the coming months. – SarahContinue Reading

I have always felt that good experiences should be shouted about as loudly as negative ones. I have probably spoken to call center supervisors, and written letter to companies about positive experiences twice as often as I have about negative, and I’ve found it to be one of the most pleasurable things I can do. I never expect anything back from these small gestures, it makes me happy just to do them, having said that,Continue Reading

It feels like much longer than 2 months since we first announced the launch of ObsidianEdge, and looking back, we’ve packed a lot into those months. With the dust settling, we’ve managed to catch our breath, and thought we would let everyone know what we have been up to. Since our launch back in May, we realised that the site design didn’t really match the culture of the organization we wanted to build; so, followingContinue Reading