Content Marketing will be the creation of content that is highly shareable via the web that can be placed on high target websites and/or your web properties. This content is then shared across various Social Networks and Bookmarking sites for maximum exposure and technical structured to pass Link Equity and Social Signals to your web properties.
We create high quality and highly shareable content that can be placed on high target websites and/or your web properties. You’ll be able to reach a wider audience while communicating your business goals, services, and products in an innovative and creative way.
Ever since Google rolled out the “Panda” update to their algorithm in 2011, high-quality content marketing has been a need for all brands with an online presence. If your website has good, relevant and high-quality content (unique, fresh and related to your industry), Google will increase your website’s rankings.
Content Marketing will not only help you rank better in the search engines, but will serve as a great traffic source for people looking for information related to your industry. When people and the search engines start picking up on your high-quality content, your online presence will increase and Google will give you higher ranking positions.
Content Marketing also provides an opportunity for link building. Links to your website from high authority websites are needed in order to rank in the top positions of Google. Google’s bots travel through links and the more high-quality and good links you have pointing to your page, the better ranking you’ll get on the results page of Google search.
Including Content Marketing in your campaign is a must nowadays. Great content is the only way you can get to people. Creating and effectively distributing content is a specialty of ours. We have been creating high-quality and highly shareable content for over 5 years and we have experienced the benefits of creating quality content and spreading them through social media.
Great content can be created, but the most important thing is that this content reaches people for two main reasons. First, it is proven that Google’s algorithm uses social signals to rank a website. What this means is that if your content has lots of social shares and engagement, you will possibly rank better on your overall search results.
The other reason is to place your brand in front of people in an uninterrupted way. Unlike online marketing, traditional content will interrupt users to place the brand and its message in front of them.
So, What is Sharebait – What Makes Content Valuable? High-quality, highly shareable content:
- Fulfills a need: because it provides an extremely detailed solution to a problem or answer to a question.
- Fulfills a Want: because it provides satisfaction or something the reader was looking for.
- Offers Enjoyment: because it provides something unexpected – something the reader didn’t need or want but was happy to find.
- Online Promotion
- Article Creation
- Interactive Content
- White Paper Creation
Find out how we can help your Content Marketing efforts by contacting us today.
Plutchik’s Wheel of Emotion
Each emotion has several levels of intensity, and each emotion can be amplified by moving closer toward the center of the wheel — toward the stronger emotional response.