Did you know that a returning visitor to your site, who has not yet made a purchase, is 8 times more likely to buy? That means that while getting a click from a potential customer is good, getting them to click a second or third time increases the likelihood that they will make a purchase. Many digital marketing campaigns focus only on getting the initial click from a potential customer, but our digital marketing strategies work as a sales funnel, getting your ideal customers closer and closer to a purchase.
An integrated digital marketing strategy is worth more than the sum of it’s pieces and can generate more customers for your business than allowing your digital marketing channels to work in isolation from each other. At Marketing Nomads we have long believed in a holistic view of marketing that looks at the customer journey as the primary focus of our campaigns. We work to ensure that you not only generate new customers for your business, but that you are able to repeatedly get in front of your potential customers to get the conversion when they are ready to buy.
By leveraging organic traffic, social media, paid traffic, remarketing and email marketing we can keep communicating with the same customer with a series of messages that lead them closer and closer to purchase. When we couple that with great website and ad design, and landing pages created with conversion in mind you have a combination that increases conversion, reduces costs and ensures that your target customer knows about your product or service.
If you would like to know more about how an integrated digital marketing strategy can help your business, contact us today for a free digital marketing consultation.
