What is Social Media?
Social media has become an essential marketing element, and it is used everywhere in the world. Every day, millions of people connect to social media for information, education or entertainment. Now, we get our daily news, as well as information on different events through social media, although we may not be sure of how they came to be an essential part of our daily lives. And so, you may wonder, how
Basic Concepts Digital marketing is the advertising of products or services using digital technologies. In an integrated digital marketing strategy, different disciplines are combined to fulfill the same purpose as traditional marketing. The only difference is that it is done using digital technologies or platforms. To better understand the concept, we must start from the very beginning. The First Emails In 1978, the first email marketing campaign was sent to approximately 400 potential customers. The
Effective marketing involves a seamless blend of offline and online resources. Ideally, your customers and prospective customers will eventually wind up on your website, where they can see a more complete picture of your business, subscribe to your email newsletter, and buy your products or services. Fortunately, guiding traffic across the great divide between offline and online isn’t nearly
