People think that PPC is easy, you pick some keywords, write some ads and boom, you have a PPC campaign. If only life were that simple.
At Marketing Nomads we know better and we have many years experience developing campaigns that work and creating ongoing optimization strategies that improve sales and reduce costs. We never stop testing, never set your campaign up and say “well that's good enough” because we know there are always improvements that can be made and new opportunities to explore.
We develop strategies that work to your brands strengths, employing the best network to reach your individual customers and prioritizing budget spend to those areas that are getting you the best results. We also create ads and landing pages with conversion in mind to ensure that you get every possible conversion from your campaign.
Our PPC team is headed by our COO & Co founder, Sarah Carling. Sarah has been managing PPC campaigns for brands large and small for over 10 years and has worked in some of the most competitive industries including travel and finance. Sarah actively consults on all PPC accounts and is responsible for creating strategies and overseeing implementation. You can be confident that you are will receive the benefit of her many years of experience when you work with Marketing Nomads.
Google Adwords is one of the first things people think of when you say PPC, and indeed it is often one of the best traffic drivers. We employ all of the tools offered by Adwords to optimize your account and employ detailed data analysis to ensure that we are making the right, data driven, decisions.
All too often Bing is an after thought and PPC consultants do little more than copy their adwords campaign over and forget about it. But Bing is often a great opportunity to drive additional sales and we create a campaign that is especially designed with the Bing user in mind to ensure that we take advantage of every opportunity.
There are many reasons to need a PPC audit, perhaps you feel your account needs a health check, or you're looking to see if your existing agency is pulling their weight. Our PPC audits look at every facet of your account, from keyword selection to account settings to ensure that you are not missing any opportunities to improve sales or reduce costs.
Remarketing is a valuable tool in any advertisers toolbox. It allows you to keep in contact with your potential customers long after they have left your site. The key to successful remarketing is in the lists you create and understanding what different customer types need and want and providing that to them. At Marketing Nomads we create comprehensive remarketing strategies that utilize multiple networks to help you reach your potential and existing customers at the right time.
Social advertising can be a highly effective tool when used properly. We have created campaigns across many different industries & platforms with great success. We don't just throw as many interests as possible in a list, test a couple of ads and call it done, we define unique audiences and craft adverts that will directly appeal to them, so you can understand exactly which market segment is responding to your ads and capitalize on that.